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As for vibrating screen, the separation of granular materials is a very complicated process, particularly the screening with a swing trace. To study the characteristics of stratification and penetration in the swing vibrating screen, a three-dimensional numerical model was developed to simulate the screening process.

The discrete element method (DEM) was used to perform the numerical simulation, and the kinetic model of the swing screening was established. The regions of stratification and penetration were defined, and the mathematical functions relating fine particle ratio of stratification and penetration to time were presented using the least squares method.

The results show that the low value of frequency (5 and 10 Hz) has a limited effect on the stratification, while the obvious effect can be found at high frequency. A low frequencies or small swing angles may enhance the particle penetration. By studying the vibration parameters affecting the stratification and penetration rate, it is found that the frequency has more influence than the swing angle.

The higher screening efficiency and processing capacity can be further obtained for the swing vibrating screen by comparing with the linear vibrating screen. These results reveal the fundamental characteristics of particle motion in the swing screening, which will provide reliable guidance for studying the design optimization of vibrating screen.

The purpose of this paper is to design the geometrical structure of banana screen, and this study aims to improve the screen efficiency.

The discrete element method was used to simulate the sieving process of banana screen with the inclinations of decks improved by Fibonacci sequence. The effect of each deck along screen length on the screening efficiency of particles was studied in this paper.

The comparisons among three groups of industrial banana screens with five different consecutive Fibonacci numbers have been made, and the variations of fine particle ratio were also investigated. The results show that the banana screening improved by the 5 Fibonacci sequence, 3, 5, 8, 13 and 21, has the good screening performance in the simulation. It is found that the inclination degree of the first deck at the feed end is the key factor to determine screening efficiency of banana screens.

It is not possible to consider all real physical factors exactly in a virtual model. The experiment prototype of banana screen was used to simply verify the feasibility of the methodology.

This work is helpful for designing the geometric parameters of the curved screen and gives a broad perspective to improve the efficiency of banana screens.

The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surveying American young consumers.

An intercept survey approach was used to administer a written questionnaire to a sample of college students. The experiment is a 2 (CSR reputation: poor vs good) × 2 (price: low vs high) × 2 (organic label: absent vs present) factorial design.

The results of our study suggest that retailers’ CSR reputation had a significant positive effect on perceived quality, consumer trust and purchase intentions, and price had a negative impact on consumers’ purchase intentions. Results also revealed a significant three-way interaction among the three independent variables on perceived quality and consumer trust.

This research is the first empirical effort to investigate the key factors that may influence young consumers’ perceptions of quality, trust and purchase intentions of organic products by considering joint use of CSR reputation, product price and an organic label, which represents a realistic buying condition. Consequently, the findings of this study represent an important step forward in better understanding consumers’ buying behavior toward green products.

This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology.

Grounded in the extended unified theory of acceptance and use of technology (UTAUT2) and expectation-confirmation (ECM) theory, the study proposed an integrated social media user engagement model and tested the model utilizing the data collected from 323 Chinese older adults.

The results reveal that half of the relationships in the proposed model were supported. Specifically, performance expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. In addition, the results confirmed the positive impact of facilitating conditions on satisfaction. Both perceived value and satisfaction were also found to have a significant positive effect on Chinese older adults' intention to engage in social networking technology.

Chinese older adults are embracing Internet technologies at a greater rate; thus, understanding their perspectives of social networking technology offers valuable insights. This empirical study enhances understanding of the nature and strength of the relationships in the proposed integrated social media user engagement model in the context of Chinese older adults.

This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market.

In order to examine and compare the effect of brand personality and consumer ethnocentrism on the evaluation of product quality and purchase intention toward domestic and foreign brands, COB (the country with which the brand or firm is associated) and COM (the country in which final production takes place) cues were used in this study. Chinese college students represented the sample of 385 respondents. Structural equation modeling was used to investigate the causal relationships among brand personality, consumer ethnocentrism, perceived quality, and purchase intention.

Results revealed that brand personality has a significant effect on Chinese consumers' product quality perceptions and purchase intentions toward both domestic and foreign brands. Furthermore, it is found that Chinese consumers' ethnocentric tendencies have no significant impact on their intentions to buy either domestic or foreign sportswear brands. However, ethnocentric Chinese consumers do positively evaluate the quality of domestic brands when domestic brands are also made domestically and negatively evaluate the quality of foreign brands when foreign brands are also manufactured non-domestically.

The study contributes theoretically and empirically to research on the effects of brand image and consumer ethnocentrism in emerging markets. The findings from this study will help domestic and international marketers have a better understanding of the role of brand personality and consumer ethnocentric tendencies in influencing young Chinese consumers' product evaluation and purchase intentions. In addition, few studies have simultaneously examined the effects of brand image and consumer ethnocentrism (moderated by COO) on consumers' product evaluations and purchase intentions, which provided new research and managerial implications.

The purpose of this study is to explore how particle shape influences the screening, including screening efficiency per unit time, and the relationship between vibration parameters and screening efficiency per unit time in discrete element method (DEM) numerical simulations.

In this paper, a three-dimensional discrete element model of vibrating screen with composite vibration form of swing and translation was proposed to simulate the screening process. In total, 11 kinds of non-spherical particles whose shapes changed in a continuous regularity gradual process were established using a multi-sphere method. In the DEM simulations, vibration parameters, including vibration frequency, vibration amplitude and stroke angle, and swing parameters, including swing frequency and swing angle, were changed to perform parametric studies.

It shows that the effect of particle shape on screening efficiency is quantitative actually. However, the trends of different shape particles’ screening efficiency per unit time are mainly consistent.

Some simple particle shapes can be expected to be explored to do screening simulation studies reasonably with modification of the simulation data in DEM numerical simulations. That may improve the computational efficiency of numerical simulations and provide guidance to the study of the screening process.

This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands.

This paper used Aaker’s brand personality framework to empirically investigate the personality of sportswear brands and the impact of brand personality on brand equity based on data collected from 420 college students.

Results revealed that the personality of sportswear brands can be described in seven dimensions and 53 personality traits: competence, attractiveness, sincerity, innovation, activity, excitement and ruggedness. The study identified that four dimensions among all the seven personality dimensions, namely, competence, attractiveness, Sincerity and innovation, are the positive and significant contributing factors to the creation and enhancement of sportswear brand equity.

This study makes an important contribution to the understanding of brand personality and brand equity in the context of sportswear brands. It confirmed that consumers do associate particular brand personality dimensions with sportswear brands, and certain dimensions of brand personality have a direct impact on brand equity. The study showed that not all brand personality dimensions have the same influence in increasing the value of a sportswear brand from a consumer perspective, some dimensions being more efficient than others. The findings provide insights as to what dimensions of brand personality would deliver the best result in today’s competitive sportswear market.

The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China.

The paper shows that a survey of 646 adolescents aged 11 to 17, in Guangzhou City, and in a rural county of Henan Province, was conducted in 2006. Constructs were measured using established scales.

Television advertising viewing demonstrated first‐ and second‐order cultivation effects among urban as well as rural respondents. Heavy television advertising viewers were more likely to have a higher perceived affluence than light television advertising viewers. Heavy television advertising viewers were also more materialistic than light television advertising viewers. When television‐advertising viewing was controlled, urban respondents had a higher perceived affluence, while rural respondents had a higher level of materialism.

Students in grades 7 and 8 were examined only. A convenient sampling method was adopted. The city selected for the study is highly advanced in terms of economical and advertising development compared with most other Chinese cities.

Rural adolescents did not hold strong beliefs about prevalence of affluence in society. Popularity appeal may not be a fruitful marketing communication strategy for durable goods for them. Different marketing communication strategies should be adopted for the urban and rural adolescents as target audience.

The paper is a pioneer work on the study of consumption values of adolescents in urban and rural China.

The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker's brand personality framework in the context of sportswear brands.

This study employed Aaker's brand personality framework to empirically investigate the personality of sportswear brands based on data collected from 420 college students.

Results revealed that consumers perceive seven distinct personality dimensions and 53 personality traits in sportswear brands: Competence, Attractiveness, Sincerity, Innovation, Activity, Excitement, and Ruggedness.

This research developed a valid and reliable scale that measures personality for sportswear products and confirms that consumers do associate particular brand personality dimensions with sportswear brands. The findings would help managers in the sportswear market better understand the image of their brand in the minds of consumers and better distinguish their brand from competing brands.

This paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity in the Chinese clothing market.

A shopping centre intercept survey is conducted to collect data in the two largest Chinese cities, Beijing and Shanghai. The empirical tests, using a structural equation model (SEM), support the research hypotheses.

The results indicate the positive effects of store image, celebrity endorsement, event sponsorship, web advertising, and non‐price promotions on brand equity in China as well as the detrimental impact of frequent price promotions.

The study is limited to consumers in Beijing and Shanghai.

The findings answer the following questions: how do foreign clothing brand suppliers develop effective brand strategies for the China market? Should marketing activities designed to build brand equity be modified to accommodate different attitudes or behaviors in China?

Few studies have investigated how to build brand equity in China. A structural model was used to examine the relationship between eight widely used marketing activities and the dimensions of brand equity for imported clothing brands in China. The study also examines the directional relationships between brand equity dimensions.